Top 3 big players in book publishing π
That can, but just don't want to join the secondary resales market.
Amazon Kindle
Rakuten Kobo
Barnes and Noble Nook
Top 4 big players in Online publishing π¨π»βπ»
Webtoon π©βπ¨
Strengths:
- Biggest user base for comic/manga readers: 72M
- Large social media following
- Loyal user base of creators and consumers.
- Strong community inside and outside the platform
- Large content catalogue
- Strong branding.
Weaknesses:
- Doesn't offer direct sales for readers
- Ads are the only monetisation option
- No secondary market
Opportunity:
- Good industry connections
- Well established platform with market authority
- Ability to make successful books into franchises (ie. film and TV)
Threat:
- Demand for higher pay from authors
- Rising competition
Wattpad βπ»
Strengths:
- Biggest user base for book readers: 90M
- Loyal userbase
- Strong community inside and outside the platform
- Large content catalogue
- Large social media following
- Go-to place for new online writers
Weaknesses:
- Poor branding
- Doesn't pay authors in any way
- No secondary market
Opportunity:
- Biggest authority in online writing market
Threat:
- Rising competition
- Authors beginning to look for alternatives which allow them to monetise their work.
Radish π
Strengths:
- Has a niche user base for fiction authors: 1M
- Strong branding
- Loyal userbase
- Large content catalogue
Weaknesses:
- Small user base in comparison to competitors
- Writers are paid quarterly ONLY
- Low social media following
- Low social media engagement
Opportunity:
- Received $63M in series A funding
Threat:
- Other competitors allow exposure to a wider audience
INKR π¦ΈββοΈ
Strengths:
- Loyal userbase
- Niche userbase for comics
- Large content catalogue
Weaknesses:
- Low social media following
- Low social media engagement
- Low social media following
- Low social media engagement
Opportunity:
- Recently received $3.1M in funding
Threat:
- Competing heavily with Webtoons for the comic/manga readerreaderbasebase
Full Presentation
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